Crimson Hexagon
Brandwatch provides social media management, consumer intelligence, and influencer marketing tools for organizations.
About Crimson Hexagon
Brandwatch provides consumer intelligence, social media management, influencer marketing, and search intelligence for organizations. It can monitor brand mentions, set real-time alerts for emerging threats, manage posts in a shared content calendar with approvals, handle replies in a single inbox, and support influencer discovery and campaign management.
Key features
- Monitor brand mentions across social, media, and AI sources
- Set real-time alerts for emerging risk signals and threats
- Manage social channels in collaborative content calendar with approvals
- Engage customers through single social inbox for networks
- Discover influencers and manage campaigns end-to-end
- Analyze consumer intent for search and AI visibility
Best for: Organizations that need to monitor public opinion and manage social channels and influencer campaigns in one place.
Good for
- Covers consumer research, social management, influencer marketing, and search intelligence in one suite
- Monitors mentions across over 100m sources with real-time alerts
- Provides shared content calendar with workflows and approvals plus a single social inbox
Crimson Hexagon at a glance
- Website
- brandwatch.com
- Category
- Marketing & SEO › Social Media Tools
- Type
- Website
- Pricing
- Not confirmed. Check the site
- Platforms
- Web
- Open source
- Not stated
- Language
- English
- Last checked
- Oct 5, 2026 · Online when checked
- Listed
- Oct 5, 2026
Popular in Social Media Tools
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Crimson Hexagon FAQ
What happened to Falcon.io?
Falcon.io is now part of Brandwatch. Existing customers can access products and data through the login menu, and new customers can find the former Falcon products under Social Media Management.
What happened to Paladin?
Paladin was acquired in March 2022 and is now called Influence, part of Brandwatch's Social Media Management solution. Existing Paladin accounts are accessed through the login menu.
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