Parse
Parse asks AI search services buyer questions and shows how to improve brand mentions.
About Parse
Parse is a website for tracking how AI search tools mention a brand. It asks ChatGPT and Google AI Mode buyer-style questions and reports how often a brand and its rivals are mentioned. It also shows which pages AI cites and what AI says about a brand, including recommendations and common criticisms.
Parse suggests pages where a brand could be added and provides editable outreach drafts, with contact details when they are found. It then tracks new mentions. Limits stated on the site: topics added on the free plan are asked on ChatGPT only; the Mentioned in figure covers 7 days in a workspace and up to 180 days on public pages; and with fewer than 20 answers, a count is shown instead of a percentage.
Key features
- Compares how often AI mentions your brand against rivals
- Shows which web pages AI cites for each topic
- Summarizes what AI says about a brand, including criticisms
- Flags issues such as robots.txt blocking AI crawlers
- Drafts editable outreach messages to page editors
- Tracks mention changes by topic over time
Best for: Marketing and SEO teams that want to see how AI tools mention their brand compared with competitors and act on the pages AI cites.
Good for
- Identifies specific pages where a brand could be added
- Provides editable outreach drafts for page editors
- Tracks new mentions after outreach
Watch out for
- Topics added on the free plan are asked on ChatGPT only
- Mention percentages cover 7 days in a workspace and up to 180 days on public pages
- Contact details are included only when they are found
Parse at a glance
- Website
- parse.gl
- Category
- Marketing & SEO › SEO & Web Analytics
- Type
- Website
- Pricing
- Not confirmed. Check the site
- Platforms
- Web
- Open source
- Not stated
- Language
- English
- Last checked
- Oct 6, 2026 · Online when checked
- Listed
- Oct 5, 2026
Guides for SEO & Web Analytics
Parse alternatives
Tools and sites you could use instead, ranked by how closely they match.
RivalFlow identifies questions competitors answer and helps fill content gaps to improve AI and SEO visibility.
LLM Optimizer analyzes and helps improve brand visibility in ChatGPT, Perplexity, Gemini, and other AI search engines.
kwrds.ai generates keyword ideas and People Also Ask questions to support search research for businesses and marketers.
AnswerThePublic helps uncover questions people ask across platforms and provides keyword research and content ideas.
Improve local search visibility with tools for citations, listings and local SEO analysis.
Browse free SEO tools for webmasters who want to improve traffic from search engines.
Free
24 alternativesPopular in SEO & Web Analytics
Well-known listings from the same topic.
MS Clarityclarity.microsoft.comGoogle Consolesearch.google.com/search-consoleGoogle Search Consolesearch.google.com/search-console/aboutCloudflare Web Analyticscloudflare.com/web-analyticsBing Webmaster Toolsbing.com/webmasters/aboutBing Webmaster Toolsbing.com/toolbox/webmaster
Parse FAQ
Which AI tools does Parse track?
ChatGPT and Google AI Mode. Parse asks both the same buyer questions and counts every answer. Topics added on the free plan are asked on ChatGPT only.
Do I need to choose what Parse tracks?
No. Parse finds what buyers ask AI automatically. Admins can also add their own topics.
What is Mentioned in?
It is the percentage of tracked answers that mention a brand, across questions about the brand and its rivals. In a workspace it covers 7 days. On public pages it covers up to 180 days, and each page shows its actual coverage. With fewer than 20 answers, a count is shown instead.
Is something wrong or out of date?
Tell us and an editor will check it.
Own this website?
Claim this listing
Claim the listing and suggest updates yourself. An editor checks every claim first.