PlayAI
PlayAI provides a platform for authenticating, protecting, and licensing athletes' digital identities and approving commercial uses.

About PlayAI
PlayAI operates an AI Rights Platform for sport that authenticates digital identities for individual athletes or entire squads and manages them as licensable assets. Rightsholders can set licensing terms and approve each commercial use before it occurs.
Stated uses include content production at scale, interactive twins, and sponsor and partner deals. The company describes the platform as EU-hosted with built-in consent management, licensing and compliance workflows.
Key features
- Authenticate athlete and team digital identities as protected assets
- License digital identity on rightsholder-defined terms
- Require approval before each commercial use
- Produce licensed AI-generated content at scale
- Create interactive digital twins for partner use
- Manage consent, licensing and compliance in platform
- Supports both individual athletes and entire squads
- Requires rightsholder approval before each commercial use
- Includes consent, licensing and compliance workflows in the platform
PlayAI at a glance
- Website
- playai.co
- Category
- AI & Machine Learning › AI Video Generators
- Type
- Website
- Pricing
- Not confirmed. Check the site
- Platforms
- Web
- Open source
- Not stated
- Language
- English
- Last checked
- Oct 5, 2026 · Online when checked
- Listed
- Oct 5, 2026
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