Potion AI

Potion AI manages ingredients, product formulation, and compliance workflows for the beauty industry.

potion.ai
Potion AI homepage screenshot

About Potion AI

Potion AI is a web tool for the beauty industry that covers ingredient management, formulation, and compliance. Its free Discovery Platform provides natural-language search across more than 80,000 raw materials, a reverse-engineering tool that creates a starting formula with trade names and concentrations from a pasted INCI list, retail product search, and INCI compliance screening.

Ingredient Vault document storage, a formulation workspace with co-pilot, custom private AI models, regulatory feeds, report generation, export, and API access are listed as Premium 'private cloud' offerings that require contacting the company. The company states SOC 2 Type II certification, encryption, and user-only data ownership for proprietary data used in uploads and private workspaces.

Key features

  • Natural-language search across database of more than 80,000 raw materials
  • Generate starting formula with trade names and concentrations from INCI list
  • Screen INCI lists for compliance in Discovery Platform
  • Upload and store ingredient documents for AI use (Premium Plan)
  • Formulation workspace with co-pilot for creating formulas (Premium Plan)
  • Train custom private AI models on company data (Premium Plan)
Best for: Cosmetic chemists, formulators, and beauty companies working on ingredient research, formulation, and compliance.
Good for
  • Free Discovery Platform includes ingredient search, reverse engineering, and INCI screening
  • Company states SOC 2 Type II certification, encryption, and user-only data ownership
  • Premium Plan lists export capabilities and API access
Watch out for
  • Ingredient Vault, formulation module, and custom models require contacting for Premium Plan

Potion AI at a glance

Website
potion.ai
Type
Online tool
Pricing
Not confirmed. Check the site
Platforms
Web
Open source
Not stated
Language
English
Last checked
Oct 5, 2026 · Online when checked
Listed
Oct 5, 2026

Potion AI alternatives

Tools and sites you could use instead, ranked by how closely they match.

All 24 alternatives

AYA

askyouraudience.ai

AYA uses modeled digital twins to provide directional audience research before teams commit campaign or product budgets.

Helpfull

helpfull.com

Helpfull runs human surveys and custom AI personas to gather feedback for product, packaging, advertising, and pricing research.

BuyerTwin

buyertwin.com

BuyerTwin simulates target audiences to provide marketing and product feedback, scores, and analysis across customer touchpoints.

Popular in AI Search & Research

Well-known listings from the same topic.

All 125

Potion AI FAQ

What is included in the free Discovery Platform?
Ingredient search engine, reverse engineering tool, retail products search engine, and INCI compliance screening.
How does the reverse engineering tool work?
Paste a benchmark INCI list and the AI generates a starting formula with trade names and concentrations.
What is included in the Premium Plan?
Everything in the free tier plus Ingredient Vault, GenAI formulation module, custom private AI models, regulatory and compliance feeds, report generation, export capabilities, and API access. Contact is required.
Is something wrong or out of date?

Tell us and an editor will check it.

Own this website?

Claim the listing and suggest updates yourself. An editor checks every claim first.

Claim this listing