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Qualtrics
Qualtrics collects experience data, simulates customer and employee journeys, and helps organizations analyze insights and take action.

About Qualtrics
Qualtrics is a web-based experience management platform, presented as the XM Data & AI Platform. It is designed for organizations that want to collect experience data from customers and employees, model possible decisions before they take effect, and identify people who appear to be moving toward an unwanted outcome so that action can be taken earlier.
The homepage describes capabilities including decision simulation, prediction of customer and employee outcomes, synthetic audiences for testing messaging and concepts, omnichannel feedback collection, and automated recommendations and follow-up actions. Customer results shown on the homepage, such as percentage increases and time savings, are vendor-reported figures from named customers and are not independently verified in the source.
Key features
- Simulation of a decision against expected outcomes before people experience it
- Prediction of customers and employees heading toward outcomes that matter
- Synthetic audiences based on LLMs for testing direction, messaging, and creative
- Omnichannel feedback collection that goes beyond ratings to find underlying causes
- Automated recommendations and follow-up actions, including responses via Experience Agents
- Location-level satisfaction insights with recommended actions for managers
- Brings disconnected research and experience data into one platform, according to the homepage.
- Includes built-in frameworks, benchmarks, and playbooks from experience management practice.
- Customer stories describe faster analysis and easier sharing of results across teams.
Qualtrics at a glance
- Website
- qualtrics.com
- Category
- AI & Machine Learning › AI Data & Analytics
- Type
- Website
- Pricing
- Not confirmed. Check the site
- Platforms
- Web
- Open source
- Not stated
- Language
- English
- Last checked
- Oct 6, 2026 · Online when checked
- Listed
- Oct 5, 2026
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Qualtrics FAQ
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