Qualtrics collects experience data, simulates customer and employee journeys, and helps organizations analyze insights and take action.

qualtrics.com
Qualtrics homepage screenshot

About Qualtrics

Qualtrics is a web-based experience management platform, presented as the XM Data & AI Platform. It is designed for organizations that want to collect experience data from customers and employees, model possible decisions before they take effect, and identify people who appear to be moving toward an unwanted outcome so that action can be taken earlier.

The homepage describes capabilities including decision simulation, prediction of customer and employee outcomes, synthetic audiences for testing messaging and concepts, omnichannel feedback collection, and automated recommendations and follow-up actions. Customer results shown on the homepage, such as percentage increases and time savings, are vendor-reported figures from named customers and are not independently verified in the source.

Key features

  • Simulation of a decision against expected outcomes before people experience it
  • Prediction of customers and employees heading toward outcomes that matter
  • Synthetic audiences based on LLMs for testing direction, messaging, and creative
  • Omnichannel feedback collection that goes beyond ratings to find underlying causes
  • Automated recommendations and follow-up actions, including responses via Experience Agents
  • Location-level satisfaction insights with recommended actions for managers
Best for: Large enterprises, government agencies, and healthcare organizations that manage customer and employee experience programs.
Good for
  • Brings disconnected research and experience data into one platform, according to the homepage.
  • Includes built-in frameworks, benchmarks, and playbooks from experience management practice.
  • Customer stories describe faster analysis and easier sharing of results across teams.

Qualtrics at a glance

Type
Website
Pricing
Not confirmed. Check the site
Platforms
Web
Open source
Not stated
Language
English
Last checked
Oct 6, 2026 · Online when checked
Listed
Oct 5, 2026

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Qualtrics FAQ

Can the platform be used to test pricing before launch?
The homepage states that concepts, features, and pricing can be tested with market feedback before production starts.
What are synthetic audiences?
The homepage describes them as audiences based on research-grade LLMs that can be used to validate strategies, messaging, and creative before launch.
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