SmallSEOTools offers online tools for SEO tasks, with a multilingual interface for accessing its services.
Free
SEOTools for Excel
SEO Tools for Excel connects spreadsheet workflows to online marketing through connectors and functions.
About SEOTools for Excel
SEOTools for Excel is an add-in that brings SEO and online marketing data into Excel. It offers more than 100 functions for tasks such as checking page titles, meta descriptions and H1 tags, verifying that backlinks are still available, and pulling data from services including Google Analytics and Majestic into spreadsheets for reports and dashboards.
Users who need a service that is not built in can create their own connector using an XML format to reach other APIs. A Spider tool crawls a supplied list of URLs or a single root URL. Because connectors work with third-party services, the data they exchange is handled under those providers' terms; the homepage does not state pricing.
Key features
- More than 100 helper functions including XPathOnUrl, RegexpFind, DomainAge, SpinText and UrlProperty
- On-page functions HtmlH1, HtmlTitle and HtmlMetaDescription check page markup
- CheckBacklink verifies whether existing backlinks are still available
- Integrations include Google Analytics and Majestic for reports and backlink analysis
- Custom connectors can be built with an XML format to reach other APIs
- Spider crawler accepts a list of URLs or a single root URL
Best for: SEO and online marketing professionals who want to pull marketing API data into Excel for reports, dashboards and audits.
Good for
- Over 100 functions cover on-page checks, backlink verification and general data extraction
- Prebuilt connectors for services such as Google Analytics and Majestic, plus custom XML connectors
- Runs inside Excel, so results feed directly into reports and dashboards
Watch out for
- Pricing is not published on the homepage
- Release notes describe connector recalculations as potentially time-consuming and costly
- Connectors and integrations rely on external services, so data handling depends on those providers
- System requirements are not stated; one testimonial refers to Excel on Windows
SEOTools for Excel at a glance
- Website
- seotoolsforexcel.com
- Category
- Privacy & Security › Website & URL Scanners
- Type
- Website
- Pricing
- Not confirmed. Check the site
- Platforms
- Web
- Open source
- Not stated
- Language
- English
- Last checked
- Oct 6, 2026 · Online when checked
- Listed
- Oct 5, 2026
SEOTools for Excel alternatives
Tools and sites you could use instead, ranked by how closely they match.
Ahrefs provides marketing reports, apps, and automations to help users improve visibility across search and AI platforms.
Majestic provides link intelligence tools for developing backlink strategies and analyzing web links.
AccuRanker tracks search rankings and provides SEO data access through its rank tracking service.
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SEOTools for Excel FAQ
Can I connect SeoTools for Excel to a service it does not already support?
Yes. The site says you can build your own connector using an XML format to integrate with any external API or service.
What does the Spider do?
It uses SeoTools connectors as a page crawler. You supply a list of URLs or a single root URL and it crawls from there.
Do users need administrator rights to install updates?
The site states that SeoTools notifies users of new versions and upgrades automatically, which it describes as useful for organisations and users without admin rights.
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