Luma

Luma generates and edits images and videos with creative models, agents, and workflows for product shots, social variants, and teasers.

lumalabs.ai
Luma homepage screenshot

About Luma

Luma is a web-based creative AI platform for generating and editing images and videos. It provides creative agents that handle workflows across video, image, audio, and text, and is powered by video generation models Ray and Uni. The platform is aimed at producing product hero shots, paid social variants, and teasers.

Ray 3.2 allows directing video frame by frame and holding continuity across cuts, while Uni-1 carries brand style and character references into assets. A free trial is offered, but pricing is not stated on the homepage.

Key features

  • Generates and edits images and videos for creative workflows.
  • Creative agents handle end-to-end workflows across video, image, audio, and text.
  • Ray 3.2 video model enables directing every frame and continuity across cuts.
  • Uni-1 brand intelligence carries style and character references into assets.
  • Luma Skills let users build a creative workflow once and run it repeatedly.
  • APIs available for Ray3.2 and Uni-1.1 models.
Best for: Creative teams, agencies, and brands that need to generate and refine video, image, audio, and text assets.
Good for
  • Agents research, generate, and refine across video, image, audio, and text.
  • Luma builds its own underlying models (Ray and Uni) rather than acting as a wrapper.
  • Ray 3.2 offers frame-level control and continuity across cuts for video.
Watch out for
  • Pricing is not stated on the homepage.
  • Not open source; no public repository is listed.

Luma at a glance

Type
Online tool
Pricing
Not confirmed. Check the site
Platforms
Web
Open source
Not stated
Language
English
Last checked
Oct 5, 2026 · Online when checked
Listed
Oct 5, 2026

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Luma FAQ

Is there a free trial?
Yes. The homepage offers the option to try Luma for free.
What models power Luma?
Luma uses video generation models Ray and Uni, with Ray 3.2 and Uni-1.1 mentioned in product news.
Does Luma offer an API?
Yes. News items mention the Ray3.2 Model & API and the Uni-1.1 API.
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