Schema.dev Builder
A free Chrome extension for preparing structured data from page content through guided point-and-click controls.
About Schema.dev Builder
Schema.dev Builder is a Chrome extension for preparing structured data from page content. It uses a guided wizard with point-and-click controls to select content and generate JSON-LD code that can be copied into pages or used with the Schema deployer.
It lists support for 40+ schema types, with a stated aim to support types supported by Google. Fields can be adjusted with text transformations or custom text entry, and no prior schema knowledge is described as necessary.
Key features
- Point-and-click selection of page content through guided wizard
- Generates JSON-LD code for copying into pages
- Supports 40+ schema types
- Applies text transformations to fields
- Allows custom text entry for any field
- Sends output to Schema deployer
Best for: People creating schema markup who do not have structured data experience.
Good for
- No structured data or technical experience described as needed
- Point-and-click controls select content directly from the page
- Output is JSON-LD that can be copied into pages
Schema.dev Builder at a glance
- Website
- schema.dev/schema-builder
- Category
- Marketing & SEO › SEO & Web Analytics
- Type
- Online tool
- Pricing
- Free
- Open source
- Not stated
- Last checked
- Oct 9, 2026 · Online when checked
- Listed
- Oct 9, 2026
Guides for SEO & Web Analytics
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Schema.dev Builder FAQ
Do I need Schema knowledge to use the builder?
No, the homepage states no structured data or Schema knowledge is necessary.
What output format does it produce?
JSON-LD code that can be copied into pages or used with the Schema deployer.
Can I customize field values?
Yes, you can apply text transformations and enter custom text for any field.
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