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Google Structured Data Markup Helper

google.com/webmasters/markup-helper?hl=en SEO & Web Analytics Online toolFree

Google’s public helper lets authors tag visible page content to prepare structured-data markup.

Visit Google Structured Data… 9 alternatives
google.com/webmasters/markup-helper?hl=en
Google Structured Data Markup Helper homepage screenshot

About Google Structured Data Markup Helper

Google Structured Data Markup Helper helps authors add structured-data markup to a sample web page or sample HTML email. Users select a data type, supply a URL or HTML source, tag data in the content, then view the HTML.

Website mode accepts a page URL or HTML source and lists types including Articles, Events, Job Postings, and Products. Email mode accepts HTML source and lists types including Orders, Flight Reservations, and Restaurant Reservations.

Key features

  • Provides separate Website and Email markup modes
  • Accepts page URL or HTML source for websites
  • Accepts HTML source for sample emails
  • Guides work through Enter Page, Tag Data, View HTML
  • Supports website types including Articles, Events, and Products
  • Supports email types including Orders and Flight Reservations
Best for: Website and email authors who need to tag visible content for supported structured-data types.
Good for
  • Free to use
  • Accepts URL or HTML source for website pages
  • Covers multiple website and email data types
Watch out for
  • Limited to the listed website and email data types
  • Email mode uses pasted HTML source, not a page URL
  • Works on a sample page or email supplied by the user

Google Structured Data Markup Helper at a glance

Type
Online tool
Pricing
Free
Open source
Not stated
Last checked
Oct 9, 2026 · Online when checked
Listed
Oct 9, 2026

Google Structured Data Markup Helper alternatives

Tools and sites you could use instead, ranked by how closely they match.

All 9 alternatives

Schema.dev Builder

schema.dev/schema-builder

A free Chrome extension for preparing structured data from page content through guided point-and-click controls.

Free
6 alternatives

Schemantra

schemantra.com

A structured-data tool for selecting Schema.org types and connecting entities into a graph.

Freemium
7 alternatives

Google Analytics

marketingplatform.google.com/about/analytics

Web and app analytics with traffic reports, events, conversions and audience data. Free for standard use, with paid Google Analytics 360 tiers.

Freemium
18 alternatives

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Google Structured Data Markup Helper FAQ

How do I start marking up a website page?
Select a data type, then paste the page URL or HTML source and select Start Tagging.
How do I start marking up an email?
Use Email mode, select a data type such as Orders or Flight Reservations, then paste the HTML source and select Start Tagging.
What are the steps in the tool?
The workflow is listed as Enter Page, Tag Data, and View HTML.
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Listing maintained by Chris McClure and the WebIndexly editors · Updated Oct 10, 2026 · How we rank