Google Analytics
Web and app analytics with traffic reports, events, conversions and audience data. Free for standard use, with paid Google Analytics 360 tiers.
About Google Analytics
Google Analytics is a web and app analytics service from Google. It provides traffic reports, event and conversion tracking, and audience data to help businesses understand how customers interact across websites and apps. The homepage describes machine learning insights that aim to anticipate future customer actions, and shareable reports for collaboration.
Standard use is free of charge, and paid Google Analytics 360 tiers are also offered. The homepage does not describe the specific features included in each tier, so the entry does not assume which capabilities apply to a given plan.
Key features
- Traffic reports for websites and apps
- Event and conversion tracking
- Audience data and tailored audience lists
- Cross-platform measurement across web and app
- Machine learning insights on customer behavior
- Integrations with Google Ads, Display & Video 360, Google Cloud and Search Console
Best for: Marketing and website teams that want to measure customer activity across websites and apps and connect those results to Google's advertising tools.
Good for
- Standard use is free of charge
- Shows customer interactions across both websites and apps
- Works with several other Google marketing and advertising tools
Google Analytics at a glance
- Category
- Marketing & SEO › SEO & Web Analytics
- Type
- Online tool
- Pricing
- Freemium
- Platforms
- Android, iOS, Web
- Open source
- Not stated
- Last checked
- Oct 7, 2026 · Online when checked
- Listed
- Oct 7, 2026
Guides for SEO & Web Analytics
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Google Analytics FAQ
Is Google Analytics free to use?
Standard use is free of charge. Paid Google Analytics 360 tiers are also available.
Can it measure both websites and mobile apps?
Yes. The homepage describes cross-platform measurement across sites and apps, covering the full customer lifecycle.
Which Google products does it connect with?
The homepage lists integrations with Google Ads, Display & Video 360, Google Cloud and Google Search Console.
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