Umami
Privacy-focused web analytics with a simple dashboard, events and self-hosting. Open source, with a free cloud tier and paid cloud plans.
About Umami
Umami is an open-source web and product analytics platform. It brings acquisition, behavior, conversion, retention, and revenue reporting into one dashboard. The homepage states that it works without cookies and does not collect personal data.
Users can dashboard key metrics such as pageviews, visitors, bounce rate, and average visit time, with filters for date range, country, and device. Event tracking, funnels, session replays, and retention cohorts extend reporting beyond pageviews. Umami can be self-hosted on your own infrastructure or used through Umami Cloud, which has a free tier and paid plans. The read-only MCP server for AI assistants is available on Umami Cloud Pro plans and above, and on self-hosted Umami v3.4 or later. Privacy and regulatory statements, including support for GDPR, CCPA, and PECR obligations, are the vendor's claims and are not guarantees.
Key features
- Acquisition, behavior, conversion, and retention reports in one platform
- Dashboard with pageviews, visitors, bounce rate, and average visit time
- Filters by date range, country, and device type
- Event tracking for clicks, form submissions, signups, and downloads
- Funnels showing drop-off between steps, with session replays
- Retention report and saved visitor cohorts usable as report filters
Best for: Website owners and marketing or product teams that want privacy-focused traffic, event, and conversion analytics without stitching together several tools.
Good for
- Works without cookies and states that it does not collect personal data
- Open source, and can be self-hosted on your own infrastructure
- Offers a free cloud tier alongside paid cloud plans
Watch out for
- The MCP server for AI assistants requires Umami Cloud Pro or above, or self-hosted v3.4 or later
Umami at a glance
- Website
- umami.is
- Category
- Marketing & SEO › SEO & Web Analytics
- Type
- Online tool
- Pricing
- Freemium
- Platforms
- Web
- Open source
- Yes · Source code
- Last checked
- Oct 7, 2026 · Online when checked
- Listed
- Oct 7, 2026
Guides for SEO & Web Analytics
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Umami comparisons
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Umami FAQ
Does Umami use cookies?
The homepage states that Umami works without cookies and does not collect personal data, so the site says most sites can remove a cookie consent banner. Your own legal obligations should still be checked.
Can I host Umami myself?
Yes. The homepage says you can self-host the open-source platform on your own infrastructure, or use Umami Cloud.
Which plans include the MCP server for AI assistants?
The MCP server is available on Umami Cloud Pro plans and above, and on self-hosted Umami v3.4 or later.
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