Matomo
Hosted and self-hosted options are available for Matomo, an analytics platform whose site highlights data ownership and privacy-focused measurement.
About Matomo
Matomo is an analytics platform for measuring website and app use, including pages, traffic sources, conversions, events, funnels, segmentation, heatmaps, session recordings and A/B testing. It is available as cloud hosting and on-premise self-hosting, with raw data access and export, APIs and integrations, and settings the site describes as supporting cookieless tracking, data anonymisation, access controls and audit logs.
Key features
- Unsampled analytics with raw data access and export
- JavaScript and log-based tracking with first-party data collection
- Cookieless tracking with data anonymisation and access controls
- Cloud or on-premise hosting with stated data residency options
- Funnels, segmentation, heatmaps, session recordings and A/B testing
- Tracking of visits and content use from AI assistants and chatbots
Best for: Organizations that want analytics with a choice between cloud and on-premise hosting and control over their data.
Good for
- Available in both cloud-hosted and self-hosted versions
- Includes settings described as supporting cookieless tracking and data anonymisation
- Can import Google Analytics history according to the site
Matomo at a glance
- Website
- matomo.org
- Category
- Marketing & SEO › SEO & Web Analytics
- Type
- Website
- Pricing
- Free trial
- Platforms
- Web
- Open source
- Not stated
- Language
- English
- Last checked
- Oct 5, 2026 · Online when checked
- Listed
- Oct 5, 2026
Guides for SEO & Web Analytics
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Matomo FAQ
Can Matomo be self-hosted or used in the cloud?
The site lists both cloud hosting and on-premise self-hosting options.
Is a credit card required to start a trial?
The site states no credit card is required.
Can existing Google Analytics data be moved to Matomo?
The site says Google Analytics history can be imported.
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