Fathom Analytics
Fathom provides website analytics and describes its approach as privacy-focused and cookie-free, with trial, pricing, and demo options listed.
About Fathom Analytics
Fathom Analytics provides website analytics that reports where visitors come from, which pages they read, and what converts. It includes custom conversion events with monetary values, UTM tracking for ads and newsletters, a multi-site overview, email reports, and data retention with export while a customer.
The service describes its tracking as cookie-free and states it does not collect or store personal data, with EU traffic routed through European-owned infrastructure. Installation is via a script added to the site's head, and a free trial and live demo are listed.
Key features
- Shows visitor sources, pages viewed, and conversion actions
- Tracks custom conversion events with monetary values
- Measures ad and newsletter performance with UTMs
- Displays all sites with visitors and bounce rate
- Sends email reports for one or multiple sites
- Retains and exports data for duration as customer
Best for: European companies and agencies that need website traffic and conversion reporting without cookies.
Good for
- Cookie-free tracking; site states no consent banner is required for analytics
- Lightweight script that loads from location closest to visitor
- EU traffic routed through European-owned infrastructure
Fathom Analytics at a glance
- Website
- usefathom.com
- Category
- Marketing & SEO › SEO & Web Analytics
- Type
- Website
- Pricing
- Free trial
- Platforms
- Web
- Open source
- Not stated
- Language
- English
- Last checked
- Oct 5, 2026 · Online when checked
- Listed
- Oct 5, 2026
Guides for SEO & Web Analytics
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Fathom Analytics FAQ
Does Fathom use cookies or require a cookie banner?
According to the site, it does not use cookies and does not require a consent banner for analytics.
How is Fathom added to a website?
By adding its script tag to the site's element.
How long is analytics data retained?
For as long as you remain a customer, with options to view or export the data.
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