
Simple Analytics
Simple Analytics measures website traffic alongside GA4 and reports visits without cookies, personal data, or visitor IDs, according to its page.

About Simple Analytics
Simple Analytics is a web analytics service that records pageviews, events, referrers and campaign parameters without cookies, personal data or visitor IDs. It is designed to run alongside Google Analytics 4 as an independent cookieless baseline, so teams can compare observed traffic with GA4 reports when visitors reject consent. Session starts are calculated from pageview context rather than from persistent identifiers, and country-level location is derived without storing IP addresses. Data is EU-hosted, and observed traffic can be pulled into other systems through APIs and exports. Because the two tools use different session definitions, matching metrics may not align exactly, and the homepage lists SOC 2 compliance as still in progress.
Key features
- Records pageviews and events without cookies, visitor IDs or browser storage
- Runs alongside GA4 to compare observed traffic against Google Analytics reporting
- Derives country-level location without collecting or storing IP addresses
- Stats API and Export API for pageviews, events, referrers and campaign data
- Connects to Looker Studio, Power BI, data warehouses, CSV and JSON
- EU-hosted data; sources include first-party proxy, GTM and WordPress
- Measures traffic without cookies, personal data or visitor IDs, so no consent banner is needed
- Can be layered onto an existing GA4 setup rather than replacing it
- EU-hosted, with data kept in Europe
- Session definitions differ from GA4, so directly matching metrics can diverge
- SOC 2 compliance is listed as in progress or coming soon
- Pricing is not stated on the homepage
Simple Analytics at a glance
- Website
- simpleanalytics.com
- Category
- Marketing & SEO › SEO & Web Analytics
- Type
- Website
- Pricing
- Not confirmed. Check the site
- Platforms
- Web
- Open source
- Not stated
- Language
- English
- Last checked
- Oct 6, 2026 · Online when checked
- Listed
- Oct 5, 2026
Guides for SEO & Web Analytics

Simple Analytics alternatives
Tools and sites you could use instead, ranked by how closely they match.
Plausible is lightweight website analytics that avoids cookies and presents site traffic insights, with hosted and self-hosted options described on its site.
Ackee is self-hosted website analytics that runs on the site owner's server and reports visits, referrers, and session durations in a minimal interface.
Google Search Console provides tools and reports for measuring a site's performance in Google Search.
Microsoft Clarity provides free website analytics with heatmaps and session recordings to study visitor behavior.
Measure search traffic and website performance with Google Search Console reports and tools.
Rybbit is open-source, cookieless web and product analytics with automatic interaction capture, session views, and reporting tools.
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Simple Analytics FAQ
Does Simple Analytics require an analytics consent banner?
Can it be used at the same time as Google Analytics 4?
How is Simple Analytics data moved into other tools?
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