Plausible Analytics
Plausible is lightweight website analytics that avoids cookies and presents site traffic insights, with hosted and self-hosted options described on its site.
About Plausible Analytics
Plausible Analytics is a web analytics service that presents site traffic in a single dashboard. The company says the tool does not use cookies, is designed to be understood without analytics training or custom report building, and is made and hosted in the EU on European-owned infrastructure; the site also describes hosted and self-hosted options. Capabilities include a real-time dashboard, scroll depth tracking, codeless goals, funnels, UTM campaign tracking, Search Console integration, and filtering of bots, referrer spam and data center traffic, plus reporting on visits arriving from AI tools such as ChatGPT, Perplexity and Claude.
The site describes a lightweight script that loads 135KB less JavaScript per visitor than Google Analytics, and states that sites can import Google Analytics stats. Plausible states that its cookie-free approach removes the need for cookie banners or consent prompts; that is the vendor's own description and is not a legal compliance guarantee. The product is paid, with a free trial referenced on the site, and the homepage cites 21,000 paying subscribers as of the text shown.
Key features
- Real-time dashboard updating every 30 seconds without refreshing the page
- Automatic scroll depth tracking from 1 to 100 percent, no setup
- Codeless goals for pageviews, downloads, form completions and external link clicks
- Search Console connection for search queries and organic performance
- UTM campaign tracking with automatic channel grouping for paid search and affiliates
- Built-in filtering of bots, referrer spam and data center traffic
Best for: Site owners, agencies and small teams that want straightforward traffic and conversion insights without cookie-based tracking or complex report building.
Good for
- Aggregated traffic insights presented on one page, described as usable without analytics training
- Lightweight script: 135KB less JavaScript downloaded per visitor than Google Analytics, per the site
- Hosted in the EU on European-owned infrastructure, with self-hosted and hosted options described
Watch out for
- Paid product after the trial; a cited user notes it is not free
- Directory metadata lists it as not open source, while the homepage describes it as open source
- The cookie-free consent claim is a vendor statement, not a guarantee of GDPR compliance
Plausible Analytics at a glance
- Website
- plausible.io
- Category
- Marketing & SEO › SEO & Web Analytics
- Type
- Website
- Pricing
- Free trial
- Platforms
- Web
- Open source
- Not stated
- Language
- English
- Last checked
- Oct 6, 2026 · Online when checked
- Listed
- Oct 5, 2026
Guides for SEO & Web Analytics
Plausible Analytics alternatives
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Plausible Analytics FAQ
Does Plausible use cookies?
The site says it does not use cookies and that cookie banners or GDPR consent are therefore not needed. This is the vendor's own position and not a legal compliance guarantee.
Where is the data hosted?
The homepage says Plausible is made and hosted in the EU, powered by European-owned infrastructure, and lists EU hosting as a feature. The site also describes a self-hosted option alongside the hosted service.
Is there a free trial?
The site includes a start free trial link, and a customer testimonial refers to a 30-day trial. Pricing details are on the site's pricing page.
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