Occam's Razor
Occam’s Razor publishes practical frameworks on marketing, analytics, strategy, and measurement.
About Occam's Razor
Occam's Razor is a blog by Avinash Kaushik covering marketing, analytics, strategy, measurement, experimentation, and AI. Posts are grouped into analytics, marketing models and frameworks, strategic thinking, and leadership, with topics including Google Analytics changes, lift studies, answer engines, and Google Ads.
The site also offers a weekly newsletter on marketing, analytics and strategy, and information on two Web Analytics books.
Key features
- Analytics articles including Google Analytics and measurement topics
- Marketing models and frameworks including Google Ads maturity model
- Strategic thinking articles on experimentation and creative pre-testing
- Leadership articles on analysts and working with data
- Weekly newsletter on marketing, analytics and strategy
- Pages describing two Web Analytics books
Best for: People in marketing, analytics, and strategy roles who use frameworks for measurement and experimentation.
Good for
- Organizes posts into analytics, marketing frameworks, strategic thinking, and leadership
- Addresses current subjects such as Google Analytics updates, answer engines, and Google Ads
- Provides a weekly newsletter and background on two Web Analytics books
Occam's Razor at a glance
- Website
- kaushik.net/avinash
- Category
- Marketing & SEO › SEO & Web Analytics
- Type
- Website
- Pricing
- Not confirmed. Check the site
- Platforms
- Web
- Open source
- Not stated
- Language
- English
- Last checked
- Oct 5, 2026 · Online when checked
- Listed
- Oct 5, 2026
Guides for SEO & Web Analytics
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Occam's Razor FAQ
Who publishes Occam's Razor?
Avinash Kaushik, identified on the site as Chief Strategy Officer, HMM.
Does the site offer a newsletter?
Yes, a weekly newsletter on marketing, analytics and strategy.
Is something wrong or out of date?
Tell us and an editor will check it.
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