1
Same kind of online tool · open source
Privacy-focused web analytics with a simple dashboard, events and self-hosting. Open source, with a free cloud tier and paid cloud plans.
Alternatives
The Best Google Analytics Alternatives in 2026
18 alternatives4 free · 4 open source
Looking for something like Google Analytics? Here are 18 alternatives, ranked by how closely they match it on purpose, features and platforms. Of these, 4 are free or have a free plan and 4 are open source.
About Google Analyticsmarketingplatform.google.com/about/analytics
VisitWeb and app analytics with traffic reports, events, conversions and audience data. Free for standard use, with paid Google Analytics 360 tiers.
Top picks at a glance
First suggestionUmamiPrivacy-focused web analytics with a simple dashboard…Another optionSimple AnalyticsSimple Analytics measures website traffic alongside GA4 and…
Quick comparison
| # | Alternative | Pricing | Open source | Platforms |
|---|---|---|---|---|
| 1 | Umami | Freemium | Yes | Web |
| 2 | Simple Analytics | — | Not stated | Web |
| 3 | Google Console | — | Not stated | Web |
| 4 | Mixpanel | Freemium | Not stated | Android, iOS, Web |
| 5 | openclaw-marketing-skills | — | Not stated | — |
| 6 | SEO Gets | — | Not stated | Web |
| 7 | Plausible Analytics | Free trial | Not stated | Web |
| 8 | Google Structured Data Markup Helper | Free | Not stated | — |
| 9 | Google Search Console | — | Not stated | Web |
| 10 | Keyword Surfer | Free | Not stated | Browser extension, Web |
All Google Analytics alternatives
2
Simple Analytics
simpleanalytics.comSimple Analytics measures website traffic alongside GA4 and reports visits without cookies, personal data, or visitor IDs, according to its page.
3
Same kind of online tool
Measure search traffic and website performance with Google Search Console reports and tools.
4
Same kind of online tool
Product analytics for events, funnels, retention and cohorts. The free plan includes one million events a month.
5
openclaw-marketing-skills
github.com/LeoYeAI/openclaw-marketing-skillsAdd marketing workflows for conversion optimization, copywriting, SEO and paid advertising to OpenClaw agents.
6
SEO Gets
seogets.comConnect Google Search Console and Google Analytics 4 accounts to review SEO performance data.
7
Plausible is lightweight website analytics that avoids cookies and presents site traffic insights, with hosted and self-hosted options described on its site.
8
Same kind of online tool
Google’s public helper lets authors tag visible page content to prepare structured-data markup.
9
Google Search Console provides tools and reports for measuring a site's performance in Google Search.
10
Use Keyword Surfer, a free Chrome extension, to view search volume, cost per click, and estimated traffic in Google results.
11
Open source
This open-source marketing system covers SEO, answer and generative engine optimization, paid media, content, CRM, and analytics.
12
Open source
This repository collects Google SEO research and information about web traffic monetization.
13
Ackee
ackee.electerious.comAckee is self-hosted website analytics that runs on the site owner's server and reports visits, referrers, and session durations in a minimal interface.
14
Open source
Rybbit is open-source, cookieless web and product analytics with automatic interaction capture, session views, and reporting tools.
15
Hosted and self-hosted options are available for Matomo, an analytics platform whose site highlights data ownership and privacy-focused measurement.
16
SearchEngineReports
searchenginereports.netCheck a keyword's position in Google search results and create a shareable report with SearchEngineReports.
17
Keyword Tool
keywordtool.ioKeyword Tool researches search terms across Google, YouTube, Amazon and other platforms, with keyword data for SEO and PPC.
18
codex-seo
github.com/AgriciDaniel/codex-seoCodex SEO is a skill suite for SEO workflows, with agents and integrations for data, search, site performance, schema, and reporting.
No alternatives match this filter.
Alternatives to similar tools
Google Search Console24 alternativesGoogle Console24 alternativesGoogle Structured Data Markup Helper9 alternativesKeyword Surfer24 alternativesSimple Analytics24 alternativesPlausible Analytics24 alternatives
TopicSEO & Web Analytics · 211 sites Best-of list8 Best Free Website Analytics Tools for Small Websites ListingGoogle Analytics details
What is the best alternative to Google Analytics?
Based on features, tags and platforms, the closest alternatives to Google Analytics are Umami, Simple Analytics, and Google Console.
Is there a free alternative to Google Analytics?
Yes. Umami, Mixpanel, and Google Structured Data Markup Helper are free or offer a free plan.
Are there open-source alternatives to Google Analytics?
Yes: Umami, digital-marketing-pro, awesome-seo, and Rybbit.
Alternatives are suggested from the purpose and features described in our listings. Different pages for the same product appear once. Read each description to check whether it fits your task. How we choose alternatives · Suggest an alternative