Simple Analytics measures website traffic alongside GA4 and reports visits without cookies, personal data, or visitor IDs, according to its page.
Google Analytics
vsMatomo
Google Analytics vs Matomo
How do Google Analytics and Matomo compare? Here are the facts side by side: pricing, platforms, open-source status and what each one is for.
| Directory detail | Google Analytics | Matomo |
|---|---|---|
| What it is | Web and app analytics with traffic reports, events, conversions and audience data. Free for standard use, with paid Google Analytics 360 tiers. | Hosted and self-hosted options are available for Matomo, an analytics platform whose site highlights data ownership and privacy-focused measurement. |
| Website | ||
| Type | Online tool | Website |
| Topic | ||
| Pricing | Freemium | Free trial |
| Platforms | Android, iOS, Web | Web |
| Open source | Not stated | Not stated |
| Language | — | English |
| Alternatives |
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Google Search Console provides tools and reports for measuring a site's performance in Google Search.
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