Semrush

Semrush provides marketing tools for researching search visibility and measuring brand performance.

semrush.com
Semrush homepage screenshot

About Semrush

Semrush provides web-based tools for researching search visibility and measuring brand performance across search results and AI answers. It covers keyword research, rank tracking, backlink analysis, traffic and competitor research, and market analysis.

It also includes tools for technical site audits, content creation and optimization, local presence management, advertising research, social media management, and tracking brand visibility in AI prompts. The site notes that an out-of-date browser or operating system may not display Semrush correctly.

Key features

  • Track keyword rankings and search visibility
  • Analyze backlinks, traffic and competitor websites
  • Monitor brand visibility across AI prompts and answers
  • Run technical audits for site health issues
  • Create and optimize SEO-ready content
  • Manage local listings and Google Business Profile
Best for: Business owners, agencies, SEO specialists, and content marketers working on search visibility and brand measurement.
Good for
  • Combines SEO tools with AI search visibility tracking
  • Includes free tools such as SEO, traffic, keyword and backlink checkers
  • Offers API and MCP connection to use data in external AI assistants
Watch out for
  • Requires an up-to-date browser or operating system for correct display

Semrush at a glance

Type
Online tool
Pricing
Not confirmed. Check the site
Platforms
Web
Open source
Not stated
Language
English
Last checked
Oct 5, 2026 · Online when checked
Listed
Oct 5, 2026

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