Semrush's Keyword Magic Tool
Find keyword ideas for SEO and AI search using Semrush's free keyword research tool.
About Semrush's Keyword Magic Tool
Semrush's Keyword Magic Tool is a free web-based keyword research tool for identifying keywords for SEO, content planning, and AI search visibility. It uses real Google search data to generate keyword suggestions tied to a user's input topic or business, paired with metrics including monthly search volume, keyword difficulty, search intent, cost-per-click (CPC) data, and long-tail keyword opportunities.
The tool is part of Semrush's broader SEO and marketing platform, with a premium version of the Keyword Magic Tool available for users who need expanded functionality.
Key features
- Generates keyword suggestions related to user input topics or businesses
- Displays monthly search volume for each suggested keyword
- Provides keyword difficulty scores to identify winnable ranking opportunities
- Shows search intent to clarify user needs behind search queries
- Includes CPC data to assess keyword value for paid advertising
- Surfaces long-tail keywords and content opportunity ideas
Best for: The tool is most useful for SEO specialists, content marketers, small business owners, freelancers, and agencies building keyword strategies for organic and AI search.
Good for
- Free to access for basic keyword research use cases
- Uses real Google search data for reliable keyword metrics
- Combines keyword suggestions with actionable metrics to guide strategy
Watch out for
- Free version has restricted features compared to the paid Keyword Magic Tool
Semrush's Keyword Magic Tool at a glance
- Category
- Marketing & SEO › SEO & Web Analytics
- Type
- Website
- Pricing
- Not confirmed. Check the site
- Platforms
- Web
- Open source
- Not stated
- Language
- English
- Last checked
- Oct 5, 2026 · Online when checked
- Listed
- Oct 5, 2026
Guides for SEO & Web Analytics
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Semrush's Keyword Magic Tool FAQ
Is the Semrush Keyword Tool free to use?
A free version of the keyword tool is available, with a premium Keyword Magic Tool offering expanded functionality for paid users.
What metrics are included with each keyword suggestion?
Each suggestion includes monthly search volume, keyword difficulty, search intent, CPC data, and long-tail keyword opportunities.
What steps are required to find keywords with the tool?
Enter a keyword or topic related to your business, click 'Find Keywords', then review the generated suggestions and associated data.
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