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Moz Pro

moz.com SEO & Web Analytics WebsiteFree trial

Research keywords, track rankings and analyze site links with Moz's SEO software and learning resources.

Visit Moz Pro 24 alternatives
moz.com
Moz Pro homepage screenshot

About Moz Pro

Moz is a web-based SEO software platform that provides tools for search optimization, content marketing, market research, digital PR, and local SEO. Its main products include Moz Pro for general SEO work, STAT for large-scale rank tracking, Moz Local for listings and review management, and the Moz API for custom data use.

With Moz Pro you can research keywords with difficulty scores, search volumes and SERP analysis, track keyword rankings across 170+ search engines, and review competitor keyword gaps and link opportunities. You can also check domain authority and link profiles, audit a site for technical SEO issues, view domain snapshots with ranking keywords and backlinks, and monitor brand mentions in AI-generated answers and LLM sentiment.

It suits marketers, agencies, and businesses that manage websites or local listings and need keyword, ranking, link, and reporting data in one place. STAT fits teams tracking thousands of keywords, while Moz Local fits businesses managing listings, reviews, and social posts across one or many locations.

Key features

  • Keyword research with difficulty scores, volumes and SERP analysis
  • Rank tracking across 170+ search engines on desktop and mobile
  • Link research with Domain Authority, anchor text and linking domains
  • Site crawl to find and diagnose technical SEO issues
  • Local listings, review monitoring and social posting management
  • API access to Domain Authority, Page Authority and link data
Best for: Marketers, agencies, and businesses that need keyword, ranking, link, and local SEO data.
Good for
  • Covers keyword, rank, link, site audit and local SEO
  • Includes large-scale tracking with STAT and API access
  • Provides learning resources for SEO topics

Moz Pro at a glance

Website
moz.com
Type
Website
Pricing
Free trial
Platforms
Web
Open source
Not stated
Language
English
Last checked
Oct 5, 2026 · Online when checked
Listed
Oct 5, 2026
web analyticskeyword researchrank trackingserp analysis

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Moz Pro FAQ

What is Moz Pro used for?
Moz Pro is used for keyword research, rank tracking, link research, competitive research, site audits, and monitoring brand presence in AI-generated answers.
Does Moz offer a free trial?
Yes, the homepage offers a free trial with links to view plans and start a trial.
What is STAT?
STAT is Moz's rank tracking platform for large keyword sets, with daily SERP data, share of voice metrics, and reporting via CSV, API, and Looker Studio connectors.
What does Moz Local do?
Moz Local manages business listings on directories, monitors and responds to reviews, publishes news and offers, and reports on visibility and sentiment.
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Listing maintained by Chris McClure and the WebIndexly editors · Updated Oct 6, 2026 · How we rank