Serpstat
Research keywords, backlinks and site performance with Serpstat's tools for SEO and content work.
About Serpstat
Serpstat provides tools for keyword research, competitor analysis, site audit, rank tracking, and backlink analysis for SEO and content work. Keyword research includes difficulty, search volume, and cost per click for Google searches in 230 countries, plus PPC metrics for ad planning. Competitor analysis shows traffic, visibility, backlinks, competitor keywords, and competitor ads.
Site audit lists technical issues by priority, supports scheduled automatic checks, and tracks changes in optimization level over time. Rank tracking covers mobile and desktop in 230 Google-supported countries, allows adding competitors for comparison, and supports project migration from other services. An API is also listed for SEO data access and reselling.
Key features
- Analyze competitors' traffic, visibility, backlinks and search ads
- Research keywords with difficulty, volume and cost per click
- Audit site for prioritized technical issues with scheduled checks
- Track rankings on mobile and desktop with flexible schedule
- Track competitor rankings alongside own site performance
- Access SEO data through API with data reselling allowed
Best for: People doing SEO, PPC, and content work who need keyword, competitor, and site audit data together.
Good for
- Covers keyword and ranking data for 230 Google-supported countries
- Combines competitor analysis, keyword research, site audit and rank tracking
- Includes scheduled audit checks and prioritized technical issue lists
Serpstat at a glance
- Website
- serpstat.com
- Category
- Marketing & SEO › SEO & Web Analytics
- Type
- Website
- Pricing
- Not confirmed. Check the site
- Platforms
- Web
- Open source
- Not stated
- Language
- English
- Last checked
- Oct 5, 2026 · Online when checked
- Listed
- Oct 5, 2026
Guides for SEO & Web Analytics
Serpstat alternatives
Tools and sites you could use instead, ranked by how closely they match.
Track keyword rankings, audit websites, monitor backlinks and check visibility in AI search results.
This Claude Code project uses DataForSEO for keyword research, rank tracking, backlink audits, technical crawls, competitor analysis, and PDF reports.
Open source
24 alternatives
Research keywords, track rankings and analyze site links with Moz's SEO software and learning resources.
Free trial
24 alternatives
Find keyword ideas for SEO and AI search using Semrush's free keyword research tool.
Clicks.so offers SEO and answer-engine tools for site audits, keyword research, prompt tracking, and site analytics.
Paid
24 alternatives
Explore an open-source SEO analytics project described as an alternative to Semrush and Ahrefs.
FreemiumOpen source
24 alternativesPopular in SEO & Web Analytics
Well-known listings from the same topic.
MS Clarityclarity.microsoft.comGoogle Consolesearch.google.com/search-consoleGoogle Search Consolesearch.google.com/search-console/aboutCloudflare Web Analyticscloudflare.com/web-analyticsBing Webmaster Toolsbing.com/webmasters/aboutBing Webmaster Toolsbing.com/toolbox/webmaster
Serpstat FAQ
How many countries are covered for keyword and ranking data?
The homepage lists 230 countries in Google for keyword research and 230 Google-supported countries for rank tracking.
Can rankings be tracked separately for mobile and desktop?
Yes, the Rank Tracker supports tracking on mobile and desktop devices.
Is a free trial of paid features offered?
The site states that all paid features can be tried for 7 days for free.
Is something wrong or out of date?
Tell us and an editor will check it.
Own this website?
Claim this listing
Claim the listing and suggest updates yourself. An editor checks every claim first.