Clearbit
Clearbit is now HubSpot’s native data provider, enriching records and helping teams score, route, and identify buying intent.
About Clearbit
Clearbit is a B2B data enrichment service that is now part of HubSpot, as stated on its homepage and in the directory description. It is designed to add firmographic and contact data to lead, contact, and account records, and to help teams score and route leads. According to the homepage, Clearbit gathers public web data and its own proprietary data, and uses large language models to convert unstructured information into standardized data sets.
The service also offers tools for identifying companies that visit a website. The homepage says it uses IP intelligence to turn anonymous website traffic into buying intent signals, and includes a visitor dashboard that highlights companies matching an ideal customer profile. A form-shortening feature removes fields that can be enriched from an email address. The homepage describes global coverage across every country and in any language, but it does not describe usage limits, supported integrations beyond HubSpot, or details of data collection practices.
Key features
- Enrichment of leads, contacts, and accounts with B2B data
- Industry categorization using NAICS, GICS, and SIC codes
- Corporate hierarchy data showing parent companies and subsidiaries
- Normalized job roles and seniority levels mapped from job titles
- Real-time lead scoring and routing data based on fit
- IP-based identification of companies visiting a website, with a visitor dashboard
Best for: B2B marketing and sales teams that want to enrich customer records, score and route leads, and identify companies visiting their website.
Good for
- Described as HubSpot's native data provider in the directory description.
- Homepage states it starts with the most precise data sources and adds other sources for coverage.
- Dynamic form shortening shows only fields that lack an enrichment value.
Clearbit at a glance
- Website
- clearbit.com
- Category
- Marketing & SEO › SEO & Web Analytics
- Type
- Online tool
- Pricing
- Not confirmed. Check the site
- Platforms
- Web
- Open source
- Not stated
- Language
- English
- Last checked
- Oct 6, 2026 · Online when checked
- Listed
- Oct 5, 2026
Guides for SEO & Web Analytics
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Clearbit FAQ
Does Clearbit cover companies outside one country?
The homepage states that it offers global coverage across every country, in any language.
How does dynamic form shortening work?
It shows only the form fields for which no enrichment value is available. The homepage says this is intended to ensure 100% data coverage for leads.
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