Fabric

Fabric enriches product catalogs for AI shopping tools and tracks whether brands appear in answers from services such as ChatGPT and Gemini.

fabric.inc
Fabric homepage screenshot

About Fabric

Fabric is a merchandising tool for brands and retailers that want AI shopping assistants to recommend their products. It enriches product catalog data and connects brand, data, and commerce systems to answer engines named on the site, including ChatGPT, Gemini, Claude, and Perplexity.

Merchandising Studio is the main product area. It shows which prompts shoppers enter across these engines, tracks AI visibility and source citations, and reports performance on product pages. The homepage describes a cycle of monitor, optimize, activate, and measure. Pricing is not listed. The homepage mentions enterprise scale and a commitment to security but gives no further detail.

Key features

  • Monitors shopper prompts across multiple AI answer engines
  • Shows AI visibility scores by answer engine
  • Enriches catalog data with attributes, FAQs, metadata, and alt text
  • Connects brand, product, and supplier systems including PIM, PLM, and ERP
  • Tracks citations from review sites and publications
  • Draws on a product knowledge graph informed by Amazon and Google taxonomies
Best for: Brands and retailers with large product catalogs that want AI shopping assistants to surface their products in answers to shopper questions.
Good for
  • Covers several named AI answer engines from one interface
  • Connects to existing commerce and product data systems
  • Enrichment covers several content types, including attributes, FAQs, and brand guidance
Watch out for
  • Pricing is not published on the homepage
  • The homepage does not describe setup steps or onboarding time
  • The homepage does not state geographic availability or usage limits

Fabric at a glance

Website
fabric.inc
Type
Website
Pricing
Not confirmed. Check the site
Platforms
Web
Open source
Not stated
Language
English
Last checked
Oct 6, 2026 · Online when checked
Listed
Oct 5, 2026

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Fabric FAQ

Which AI engines does Fabric monitor?
The homepage names ChatGPT, Gemini, Claude, Alexa, Perplexity, and Sparky as answer engines that Fabric works with.
What systems can Fabric connect to?
The homepage lists PIM, supplier, PLM, and ERP systems as sources that Fabric connects with brand and product data.
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