marketing-skills
Add reusable marketing workflows for SEO, social media, influencer campaigns and paid advertising to AI agent projects.
About marketing-skills
Marketing Skills is an open-source GitHub repository of reusable marketing and SEO workflows for AI agents. Each skill is a version-controlled directory with a SKILL.md file that holds discovery metadata and step-by-step instructions. An agent can load a skill when a matching task appears. The library covers technical and on-page SEO, keyword and competitor research, content, channels, paid advertising, launch and pricing strategy, several social and content platforms, and analytics. The homepage names Cursor, Claude Code and OpenClaw as supported agents.
The skills supply methods, decision criteria, required inputs, output structures and verification steps. They do not replace product facts, professional judgment, platform access or human approval, and results depend on the task, the evidence, the agent, the tools and the review process. The repository reports 170+ installable entries, a total that includes compatibility entries for page and component names that now route to other projects.
Key features
- Installable skills for SEO strategy, keyword research and content strategy via npx
- Skills for crawling, indexing, sitemap and canonical tag issues
- Workflows for page metadata, title tags, meta descriptions, schema markup and internal links
- Paid advertising strategy skills with platform-specific guidance
- Channel workflows covering email, influencer, affiliate, referral and PR
- Analytics skills for tracking, Search Console, SEO monitoring and AI traffic
Best for: Marketers and developers who use AI coding agents and want structured, checkable SEO and marketing workflows inside their own projects.
Good for
- Open source, with the source code and skills available in a public GitHub repository
- Users can install a focused set of skills for a specific task instead of the whole library
- Skills include explicit methods, missing-information checks, output structures and verification steps
Watch out for
- Skills do not replace product facts, professional judgment, platform access or human approval
- Results depend on the task, the evidence, the agent, the tools and the review process
- The CLI installs skills only; templates and the full documentation require cloning the repository
marketing-skills at a glance
- Category
- Marketing & SEO › SEO & Web Analytics
- Type
- Open-source project
- Pricing
- Not confirmed. Check the site
- Open source
- Yes · Source code
- Language
- English
- Last checked
- Oct 6, 2026 · Online when checked
- Listed
- Oct 5, 2026
Guides for SEO & Web Analytics
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marketing-skills FAQ
How do I install a focused set of skills?
Run npx skills add kostja94/marketing-skills with the --skill flag followed by the skill names, such as seo-strategy, keyword-research and content-strategy. The repository recommends installing two or three relevant skills for a known task rather than loading the entire library.
Do I need to clone the repository to use it?
Not for the skills themselves. The CLI installs skills only. Clone the repository if you also need the templates/ folder or the full documentation set.
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