Product analytics for events, funnels, retention and cohorts. The free plan includes one million events a month.
Umami vs Google Analytics
How do Umami and Google Analytics compare? Here are the facts side by side: pricing, platforms, open-source status and what each one is for.
| Directory detail | Umami | Google Analytics |
|---|---|---|
| What it is | Privacy-focused web analytics with a simple dashboard, events and self-hosting. Open source, with a free cloud tier and paid cloud plans. | Web and app analytics with traffic reports, events, conversions and audience data. Free for standard use, with paid Google Analytics 360 tiers. |
| Website | ||
| Type | Online tool | Online tool |
| Topic | ||
| Pricing | Freemium | Freemium |
| Platforms | Web | Android, iOS, Web |
| Open source | Yes | Not stated |
| Language | — | — |
| Alternatives |
Other options to consider
Sites similar to both Umami and Google Analytics.
Simple Analytics measures website traffic alongside GA4 and reports visits without cookies, personal data, or visitor IDs, according to its page.
Plausible is lightweight website analytics that avoids cookies and presents site traffic insights, with hosted and self-hosted options described on its site.
Hosted and self-hosted options are available for Matomo, an analytics platform whose site highlights data ownership and privacy-focused measurement.
This open-source marketing system covers SEO, answer and generative engine optimization, paid media, content, CRM, and analytics.
Ackee is self-hosted website analytics that runs on the site owner's server and reports visits, referrers, and session durations in a minimal interface.







